SEO Strategist: Outsourced vs. Freelance for Search Engine Optimization

Choosing the perfect SEO strategy can be daunting, whether you have a thriving business or are just starting out. A recent study shows that outsourcing your SEO needs either to an agency or a freelancer provides flexible and affordable solutions.

Key Takeaways of Outsourced SEO Strategist

  • SEO makes your website stand out online. It uses fine words to get more people visiting naturally.
  • You can choose a freelance SEO expert, an agency or have an in-house team for your business needs.
  • Freelance SEO gurus are flexible and cost less but may lack full skills. Agencies offer expertise but might be costly. In-house teams know your company well but need time and resources to work effectively.
  • Picking the right SEO option depends on your funds, project size, business type and growth plans.

Understanding SEO: What is it and Why is it Important

SEO stands for Search Engine Optimization. It’s a smart way for companies to get seen online. SEO uses key words and phrases that help websites show up in search results. This is called organic traffic, and it can boost a company’s visibility without having to pay for ads.

The main goal of SEO is driving more people to a website naturally. Businesses want their website on the first page of search results. How does that happen? With keyword research, backlink building and content creation.

These tools help make a site stand out from others in its field.

A well planned SEO strategy can lead to better business growth. SEO helps attract new customers who are already looking for your products or services online. That makes it an important part of any successful marketing plan.

Comparing Different SEO Options: In-House, Freelance, and Agency

SEO options differ in many ways. You can go for in-house, freelance or an agency. An in-house team is part of your company. It knows your product and market very well. They can work whenever you need them.

Freelance SEO people are not on site but they’re flexible and affordable. They offer a more personal touch to your business’s needs too. At the same time, it might be harder to find the right fit with freelancers due to limited expertise.

On the other hand, an agency has a team that works together on your strategy. With vast experience across different fields, you get expert help from content creation all the way to keyword search.

The Benefits of Hiring a Freelance SEO Expert

Freelance SEO experts offer the advantage of flexibility, affordability, and personalized attention to your company’s unique needs. This approach can often lead to more innovative strategies that directly target your business objectives.


A freelance SEO expert is like a puzzle piece. They can adapt and fit your business needs well. This gives your company freedom and flexibility. They work at different times of the day.

Late night tasks or early morning jobs are not a problem for them. Plus, they can modify their plans based on what’s good for you. So, if changes come up in project timelines or delivery goals, they handle it with ease.


A freelance SEO expert can save your company money. This is because they generally cost less than an SEO agency. Their rates are often more affordable and pocket-friendly. So, if you have a tight budget or want to spend smartly, a freelancer might be the best choice for you.

They offer value for money services that fit into your budget comfortably. Hiring them is a cost-efficient move for your business.

Personalized attention

A freelance SEO expert gives personalized attention. It is this unique approach that sets them apart. They work closely with you, understanding your needs and goals. Such direct contact leads to better communication and teamwork.

This tailored guidance helps craft strategies just for your business. So, you get customized assistance that fits like a glove. In the end, hiring a freelancer results in bespoke solutions built around your exact goals.

The Challenges of Hiring a Freelance SEO Expert

Hiring a freelance SEO expert can present its own set of challenges, such as the possibility of limited expertise in complex SEO strategies. Finding the right fit for your unique business needs could prove difficult considering the vast pool of freelancers available.

Reliability and consistency might also be concerns due to lack of stringent oversight compared to an established agency.

Limited expertise

Hiring a freelance SEO expert can mean dealing with limited expertise. These specialists often work alone and may not cover all aspects of SEO. A Solo search engine optimization professional might not know about new methods or trends in the field.

Without a team to share ideas, they may fall behind in skills. For complex projects, an individual SEO specialist could struggle as well. They lack the resources that big companies usually have.

With limited knowledge and tools, their work may not reach your goals for web traffic and sales growth.

Difficulty in finding the right fit

Getting a great freelance SEO expert is tough. The skill level can change a lot among this group. Some may be pros, others, not so much. This can make it hard to pick the right one for your company’s needs.

Limited resources also imply that they might not handle big projects well as compared to bigger firms. So, picking between a solo worker or an agency boils down to what you need to focus on and how much help you want from them.

The Benefits of Hiring an SEO Agency

Engaging an SEO agency can offer businesses numerous advantages such as access to experienced professionals, the power of a team implementing a strategic approach to improve search rankings, and insightful reporting and analytics that monitor progress and success.

Experienced and professional staff

SEO agencies have a team full of skilled and knowledgeable employees. These workers are experts in SEO. They know the ins and outs of search engine optimization because they do it every day.

This is their job, and many have been doing it for years.

The staff at an SEO agency does more than just SEO work. They share ideas with each other to come up with the best plans. Their years of experience mean they can provide comprehensive SEO services that cover all your needs.

Hiring an agency gives you unique expertise and insight from professionals in the field.

Teamwork and strategy

Hiring an SEO agency gives you a whole team to work on your project. This means more ideas and skills come together for better results. Different people in the team take on tasks that match their skills best.

The team works hand in hand, creating strong plans to improve your website’s ranking. They use smart tactics to make sure your site gets noticed by search engines. This teamwork and strategy are key parts of what makes an SEO agency a good choice.

It also plays a big role in making your content strong enough to draw more visitors who may turn into customers later on.

Reporting and analytics

A good SEO agency has strong skills in reporting and analytics. They use these tools to see how your website is doing. This info helps them make your site better. They look at things like how many people visit your site, what words people use to find it, and if they buy anything or sign up for newsletters.

The agency will share this info with you through clear reports. You can then know if their work is helping your business or not.

The Challenges of Hiring an SEO Agency

Engaging an SEO agency can pose challenges such as higher costs, potential loss of control over your marketing strategies, and the possibility of not receiving personalized attention due to their numerous clients.


One big challenge of hiring an SEO agency is cost. Getting top-notch service from a large team will need more money. It’s due to overheads like office space, tech tools and team salaries.

SEO companies often charge at least $3,000 per month.

These rates can rise based on the skill level of the company chosen. Some advanced agencies may ask for $8,000 each month. Small firms might find this kind of investment tough. Other costs include pricing plans or extra fees sometimes added by agencies for in-depth reports or analytics access.

Potential lack of control

Hiring an SEO agency can mean less control. You pay them to do a job that your company doesn’t have to worry about. But, this might lead to issues. The agency may not fully understand your business goals.

They may make changes you don’t agree with or overlook something important. It’s hard to keep track of every move they make. This can cause problems in aligning SEO efforts with overall business goals.

The Benefits of In-House SEO

Having an in-house SEO team provides benefits such as ensuring confidentiality of business strategy, providing full control and oversight over projects, and leveraging industry specific knowledge for targeted strategies.


Confidentiality is a big plus for in-house SEO. You can keep your SEO plans safe and private. It gives you more control over your strategy. You don’t need to worry about others learning about it.

This makes it flexible too. But be careful if you choose an agency or freelancer. Check their track record to make sure they can keep things private.

Full control and oversight

Having an in-house SEO team gives you the advantage of full control and oversight. You get to guide your SEO strategy every step of the way. The team will use tools, technology, and software that are all inside your company.

With internal SEO control, changes happen fast. If a plan is not working well, the in-house team can change it right away. There’s no need to wait for outside help. Also, internal teams have deep knowledge about your industry from being part of your business every day.

Knowledge of the industry

In-house SEO has a big plus. It gives a deep understanding of the industry. Working every day, in-house teams get to know your field well. They learn the key words to use for search engine optimization (SEO).

They can see changes fast and switch plans as needed. Being close helps them make strong online ads that grip people’s attention. Knowing the ins and outs of your world makes their work more effective than outside agencies or freelance experts.

The Challenges of In-House SEO

Maintaining an in-house SEO team can be resource intensive and time consuming due to constant updating, training, and the multi faceted nature of optimization tasks. Uncover more about these challenges and how they might impact your business.

Time and resource intensive

In-house SEO can suck up much time and resources. The team needs deep knowledge about search engine optimization. Learning these skills needs plenty of hours and hard work. Even after the team has it, they must keep learning because SEO changes a lot.

Tasks such as link building are part of the workload too. This job takes up so much energy that could go to other tasks in your company. So, this puts more strain on you own staff instead of saving costs.

Factors to Consider When Choosing the Right SEO Option

When choosing the right SEO option for your business, consider factors such as cost and budgetary constraints, the level of expertise required, how much control you desire over the process, compatibility with your business model, and opportunities for growth and scalability.

Budget and cost

You have to look at your budget and cost. For some firms, the price can be high. SEO plans run from $3,000 to $20,000 each month. Most businesses spend between $2,500 and $7,500 per month on SEO services.

If you are saving money, prices can go as low as $500 a month. Yet costs can spike up to $10,000 per month too. Take note of how much you want to pay per hour for these services. You might spend anywhere from $75 all the way up to $150 every single hour. Over 85% of SEO firms charge between$50 to $200 an hour with most charging about $100 to $200.

Required expertise

The right skills matter a lot in SEO. Some jobs need deep know-how and others just need the basics. Your choice between an agency, freelance, or in-house expert can change based on this.

An agency team has many experts with lots of SEO knowledge. This could be great if your market is very crowded. Picking the best company to outsource your SEO needs means looking at their skill level, what they’re known for, the tools they use and their special area of work.

Desired level of control

Control is a key factor to think about when picking an SEO option. An in-house team offers the most control over SEO strategies. You see each step they take. But, hiring a freelancer or outsourcing to an agency means less oversight on your part.

Hiring outside help still lets you guide big moves but leaves day-to-day tasks to the experts. It matters how hands on you want to be with your business’s SEO work.

Business model compatibility

Your business model is a key factor to think about when picking an SEO option. You need to make sure your choice fits well with how you run your business. For example, if your company has a tight grip on all its tasks, an in-house team may work best for you.

They will know your trade inside out and can stay close to other parts of the business.

On the other hand, if you are open to outside help and want experts who only focus on SEO, consider hiring an agency or freelancer. They can bring new ideas and ways of doing things that could be quite helpful.

Always keep in mind what’s best for reaching your business goals while thinking about compatibility with how you do business.

Potential for growth and scalability

Growth is key in any business. SEO plays a big part in that growth. It helps your company show up on the web. When you pick an SEO option, think about future growth and scalability.

An agency can help if your plans are big. They have many people ready to work for you as needed. A freelance expert may cost less but scaling up could be harder because they work alone.

In-house teams know your brand best, but setting them up costs a lot of money and time.

The Benefits of Outsourcing SEO to Experienced Professionals

Outsourcing your SEO needs to an experienced SEO partner can provide immense value through their specialized knowledge and niche expertise. An outsourced SEO company has the tools, talent, and time to focus on executing an effective SEO strategy that aligns with your business goals.

Partnering with an outsourced SEO service provider gives you access to advanced SEO tools and experienced SEO professionals who are constantly staying up-to-date on the latest SEO trends and search engine algorithms. They have the skills to perform critical technical SEO tasks like on page optimization, keyword rankings, and conversion optimization.

An outsourced SEO strategist handles all the intensive SEO tasks involved in planning and executing successful SEO campaigns, allowing you to focus on other core business operations. Their niche expertise also allows them to identify the most valuable primary keywords to target within your industry.

By leveraging an experienced SEO partner, you avoid considerable overhead costs associated with having these marketing activities performed in-house. Outsourcing to an SEO company means only paying for the exact services you need, without having to hire, train and manage full-time SEO specialists.

Many clients find great value in having a knowledgeable third party company manage their SEO process using proven white hat SEO practices. This gives you confidence that your website and brand are in good hands. Continuous SEO results and client testimonials speak volumes about their expertise in driving real organic traffic and online visibility.

In summary, entrusting your SEO to a dedicated digital agency with a solid track record of success can provide tremendous advantages. Their specialized skills, tools and experience executing optimized SEO plans makes them an invaluable SEO partner for your business.

Frequently Asked Questions about Outsourced SEO Strategist

1. What Does an SEO Strategist Do?

An SEO strategist makes plans and changes to help a website show up higher in search engine results.

2. What’s the Difference Between Outsourcing and Hiring a Freelance SEO Strategist?

Outsourcing is when you use a company for SEO work, but hiring a freelancer is having one person doing it who isn’t part of your staff.

3. Is it Better to Outsource or Hire a Freelance SEO Strategist?

Whether it’s better to outsource or hire a freelancer depends on things like budget, project size, and personal preference.

4. How Much Does an Outsourced or Freelance SEO Strategist Cost?

The cost can vary greatly depending on the job scope and experience of the outsourced team or freelancer.

5. How do I Find Good Outsourcing Firms or Freelancers for my SEO Needs?

For finding good firms or freelancers, look at their past work, customer reviews, and ask them about their methods before hiring.

Conclusion and Summary of SEO Strategist Outsourced vs. Freelance for Search Engine Optimization

Making the right SEO choice is key to online success. Your needs will guide you to pick a freelancer, an agency, or in-house SEO. Be sure it fits well with your business and budget.

This way, your business grows and stays on top of search results.

Choosing the optimal SEO strategy is crucial for businesses looking to build their online visibility and drive more organic traffic to their website. There are pros and cons to each approach, whether outsourcing to an SEO company, hiring a freelance SEO consultant or developing an in-house SEO team.

Key factors to weigh include available budget, required SEO expertise, desired level of control and oversight, compatibility with your business model, and goals for growth and scalability. While outsourcing provides access to seasoned SEO professionals and tools, freelancers offer personalized service at lower costs.

In-house SEO allows for confidentiality and oversight but requires extensive resources. Assessing your specific needs and priorities will clarify the best solution. A tailored SEO plan executed by the right partner can significantly boost your search engine rankings and support your broader business success.

Marty Stewart