Your Locations Are Losing Patient Demand They Should Be Capturing
Demand Recovery™ for Multi-Location Healthcare and Medical organizations. Diagnosing why existing patient demand is captured unevenly across locations and building the infrastructure to correct it.
The Problem Is Not Demand. The Problem Is Distribution.
Most multi-location healthcare and medical organizations operate in markets with sufficient patient demand. Patients are actively searching for procedures, appointments, and encounters. They are evaluating providers and choosing where to receive care. That demand is present in every market the organization serves.
The issue is that demand is not reaching all locations equally. A subset of facilities capture it effectively. Others underperform relative to their market opportunity. The variance is structural, and it compounds across locations, directly impacting same-location patient volume, blended patient acquisition cost, and EBITDA performance.
This is not a marketing problem. It is an operating problem. And it has a name.
What Is Demand Recovery™?
Demand Recovery™ is the strategic discipline of identifying and recovering existing patient demand that is already present in the market but is not being captured consistently across all of an organization’s locations. It was developed by Marty Stewart, Chief Strategy Officer of Doctor Marketing, MD™, through years of direct engagement with multi-location healthcare and medical organizations.
Demand leakage traces back to three structural root causes that are present in nearly every multi-location healthcare and medical organization.
Three Structural Failures That Cause Demand to Leak
Insufficient Discovery Surface Area
A healthcare organization’s digital footprint should reflect the scale of its physical footprint. When it does not, locations are invisible in the markets they serve and upstream patient demand is intercepted by competitors before the organization’s facilities ever enter the patient’s consideration set.
Inconsistent Location Conversion Readiness
Discovery alone does not capture demand. Each location must be ready to convert patient attention into a scheduled procedure, visit, or appointment. When conversion readiness varies across facilities, the patient encounters friction at underperforming locations and the demand leaks to competitors who present fewer barriers.
Weak Authority Signaling
Multi-location healthcare and medical organizations invest in credentialed surgeons, physicians, and providers. When that clinical expertise is not visible where patients are making decisions, trust migrates to third parties and competitors who present their authority more effectively.
Who We Work With
Plastic Surgery Groups
Aesthetics Organizations
MedSpa Networks
Dental Groups and DSOs
Medical Groups
Surgical Centers
Multi-Site Practices
Provider Networks
PE-Backed Platforms
Hospital Systems
Healthcare Networks
Healthcare Platforms
How We Engage
Our engagement model separates diagnosis from execution, providing C-suite leadership with decision-grade insight before any operational commitment is made.
Demand Recovery™ Blueprint
PHASE 1 | DIAGNOSIS
A location-by-location diagnostic that maps demand capture performance across every facility in the organization, quantifies the recovery opportunity per location, and delivers a sequenced priority plan with operating model options. Fixed-fee advisory. Not a retainer. Not execution. Designed to be actionable whether the organization executes internally, engages us, or pursues a hybrid model.
Managed Recovery Execution
PHASE 2 | EXECUTION
For organizations that choose managed execution, we implement the recovery infrastructure directly. We own outcomes. We report recovered cases. Execution spans all three structural areas: expanding discovery surface area, standardizing conversion readiness, and building authority infrastructure in each market. Per-location investment falls below one recovered case every 12 to 18 months.
Request an Executive Briefing
Learn how we diagnose location-level demand leakage across multi-location healthcare and medical organizations and what Demand Recovery looks like for your specific portfolio.