What is a Digital Marketing Manager?

The role of a Digital Marketing Manager in your organization. This professional is pivotal for driving online business growth, shaping brand identity and increasing digital footprint.

Our article shines light on the key responsibilities, necessary qualifications, typical earnings, and career prospects for Digital Marketing Managers.

Table of Contents

Key Takeaways of What is a Digital Marketing Manager?

  • A Digital Marketing Manager plans and runs online ads. They make sure a company is seen at the top of Google search pages.
  • These managers use social media, blogs, videos, and emails to talk about products or services.
  • The goal is to get more people to buy the product or service they promote.
  • This work needs careful planning and tracking to do well. It’s all about connecting with customers in smart ways that feel real and fun.
  • Lastly, pay can change based on location, experience, education level, and the size of the company you work for.

What Does a Digital Marketing Manager Do?

A Digital Marketing Manager oversees an organization’s online advertising efforts, strategizing and executing digital marketing campaigns to foster brand recognition, drive web traffic and boost sales.

From search engine optimization (SEO) to social media strategies, they leverage multiple channels and technologies to connect with potential customers in the digital space. They administer all aspects of a company’s digital marketing operations, analyze campaign performance data, and continuously refine these strategies for optimal results.

Definition of a Digital Marketing Manager

A digital marketing manager is a key player in any company. They set up, manage, and track online ads and posts. They make sure your company shows up on Google search pages at the top.

This person runs email sales pushes too. It’s their job to plan how to talk about your product or service online to get more people to buy it. They use social media, blogs, videos, and ads for this task.

Using these tools well can draw lots of new customers and keep old ones coming back for more.

Role and Responsibilities

A digital marketing manager takes care of many important tasks. They plan, make and watch over a firm’s digital marketing plan. Their job is to set up, start, and manage campaigns for the web, SEO/SEM, email, social media, even banners on other sites.

This expert makes sure that all online content matches the company’s brand image. They keep track of how well their plans are doing so they can use these facts to do better in the future.

The manager also stays current with what is popular in their industry to have an edge over others. Working with different teams is part of their day as they line up marketing methods to hit business goals.

Types of Campaigns Managed by Digital Marketing Managers

Digital Marketing Managers oversee a variety of campaigns, including social media initiatives, email marketing strategies, and search engine optimization efforts. They also manage pay-per-click (PPC) advertising and content marketing to boost brand visibility and attract potential customers.

Each campaign type serves as a crucial element in the overall digital marketing strategy.

Social Media Campaigns

Digital marketing managers run social media campaigns. They plan, start, and track these campaigns on websites like Facebook and Twitter. These efforts help companies chat with customers, make their brands stronger, sell more goods or services, and bring more visitors to their website.

With smart use of both paid posts and free ones on business social pages, they can push blogs into the spotlight too. Managers also use email marketing as a useful tool in this field.

Their goal is not just to put ads up online but to present products and services in engaging ways that don’t feel like ads at all.

Email Marketing Campaigns

Digital marketing managers run email marketing campaigns. They use emails to advertise products and services. These managers send out promotional emails and newsletters. In these, they give updates about new offerings or discounts.

They also aim for strong customer engagement and retention rates with these emails. The goal is to make the customers want to buy from them again and again. Each message targets a specific type of customer.

This is called targeted messaging in email promotions which can boost conversion rates too meaning more sales. Also, email automation helps in sending these messages at the right time automatically.

Search Engine Optimization (SEO)

A Digital Marketing Manager often works on SEO. This means making a website show up high in search results. It is vital for online marketing. To do this, the manager needs to know what people are looking for online.

They use this information to make sure a company’s website has it.

The goal of SEO is to meet Google algorithms and please users. An effective SEO campaign can lead to more traffic on the website. The digital Marketing Manager uses different techniques for this task.

Pay-Per-Click (PPC) Advertising

PPC advertising is a key task for digital marketing managers. They set up ads that cost money each time someone clicks on them. To do this, they bid on ad space and adjust variables to control costs.

A big part of PPC advertising is using Google Ads. These show up on Google’s search results page when people look up certain things. The job of the digital marketing manager here is to get more visits and sales for businesses by creating effective campaigns.

Content Marketing

A Digital Marketing Manager must know content marketing. This task needs a plan. The manager creates and shares content to make people aware of the brand. He does this to pull in new customers and sell more goods or services.

He aims to keep people engaged, build trust, and boost sales numbers. In doing so, he helps the company grow its business in the online space.

Salary and Job Outlook for Digital Marketing Managers

A digital marketing manager’s average salary varies based on factors such as experience, location, and the company’s size, with job growth in the field continually increasing due to the ongoing demand for digitized advertising.

Average Salary

The money a Digital Marketing Manager earns can differ. In the United States, these managers make about $122,782 per year. This is data from October 25, 2023. But the pay can be as low as $105,638 or as high as $141,738.

In some cases, the base salary for this job starts at $71,038. The most they might earn is around $121,701 each year. If they work in financial services though, their average base salary could reach up to $98,227. These numbers show that there are many factors that shape a Digital Marketing Manager’s pay.

Job Growth Potential

Many firms need Digital Marketing Managers. The job market for this role is growing fast. It will grow by 10% from 2021 to 2031. Also, jobs in marketing will rise by 6% from now until 2032.

This growth rate is above the average of all jobs. So, it means more chances for career growth and higher pay in digital marketing roles.

Factors that may Affect Salary and Job Opportunities

Several things can change how much a digital marketing manager earns. Where you work is one of these factors. Some cities pay more than others. How much school you’ve done also matters.

More education usually leads to higher pay. Experience plays a big part, too. The more years you have under your belt, the better your pay will be. Your boss can also affect your wage.

Different companies offer different salaries for the same job role.

Requirements for Becoming a Digital Marketing Manager

To become a Digital Marketing Manager, an individual generally requires a bachelor’s degree in marketing or related field, along with specific training in digital platforms. Earning certifications can also enhance job prospects.

A successful digital marketing manager must possess both technical skills such as SEO, content creation and expertise in using various platform tools and soft skills like leadership, strategic planning, and effective communication.


Digital marketing managers need to know a lot. Most of them have a bachelor’s degree in marketing, advertising, or something close. Some bosses even like it when they have studied computer science or information technology.

There are also digital marketing managers with business master’s degrees. This can be good for their job too. Out of all the digital marketing managers out there, 77% hold a bachelor’s degree.


Training is key for a future digital marketing manager. You start with a degree in marketing or advertising. Then you learn the tools and platforms used in the field. Data analysis comes next as it guides your choices.

Lastly, practice strategic thinking to make smart decisions. Real-world experience adds true value to your learning journey. Your training should show success in past work too.


Digital marketing managers need specific certifications. These paper seals prove their skills and know-how. Many industries ask for these when they give jobs or job raises. Google Ads, Google Analytics Individual Qualification (GAIQ), Hootsuite Social Marketing, and HubSpot Email are some of them.

The GAIQ is very valued among the rest. It needs to be renewed every three years by the manager. Also, a bachelor’s degree helps in getting this role. After that, keep learning more to stay up to date.


Digital marketing managers need many skills. They should think in a strategic way. This is very important. They must also talk and write clearly to be good at their job. This includes spreading strong messages, building trust, and making strong bonds with others.

SEO, social media, content creation, and planning skills are key too. Usually, they have a bachelor’s degree in a field that fits the role well. Other top skills include looking at data carefully, being organized, managing projects well, adapting easily to changes and thinking of fresh ideas often.

Technical and Soft Skills Required

Digital marketing managers need both tech and soft skills. They must know analytical reasoning, affiliate marketing, and business analysis. These are their tech skills. For soft skills, they should be curious and intuitive.

Also, they need good social and talking abilities. Analytical skill helps them make sense of data. Comfort with technology is also a key part of the job too. This mix of skills makes a digital marketing manager great at their job.

Steps to Becoming a Digital Marketing Manager

This section explores the pathway to becoming a Digital Marketing Manager, which typically starts by obtaining a bachelor’s degree in marketing or related fields. Gaining solid work experience in digital marketing is then essential, ideally incorporating elements such as SEO, PPC advertising and social media strategies.

Pursuing relevant technical certifications can also enhance your resume and increase job prospects. It’s beneficial to create an online portfolio showcasing your marketing skills and achievements prior to applying for open positions.

This comprehensive journey prepares you for the dynamic role of a digital marketing manager.

Obtain a Bachelor’s Degree

Most firms want a digital marketing manager with at least a bachelor’s degree. They often like degrees in fields such as marketing, communications, public relations. Degrees in related areas can help too.

Some firms even prefer managers who have a master’s degree in digital marketing. It is also fine to start with degrees in computer science or information technology.

Gain Work Experience

Work experience is crucial for a future digital marketing manager. You need to be in the game before you can lead it. This step lets you build your skills and grow your portfolio. Look for job opportunities or try freelancing to gain this experience.

Platforms like Acadium Plus offer great chances for new marketers to learn and grown. The right work experience will teach you about the industry, how to network, manage projects, deal with clients and understand different marketing strategies better.

Earn Technical Certifications

To be a top digital marketing manager, you should have some technical certifications. These special papers show that you know a lot about your job. Companies want workers who can prove they have the right training and skills.

One good way to show this is by earning technical certifications.

There are many options for these certifications. You might choose Google Certifications or Meta Certified Digital Marketing Associate. To earn one of these, you may need to take courses and pass tests.

Sometimes, you also need experience in your field or other degrees. Earning these certificates can help get noticed when looking for jobs because it sets you apart from others.

Prepare your Resume

To get a job as a digital marketing manager, you need a great resume. Your resume should show your skills and experience in marketing. You should also write about the campaigns you have run.

If possible, put in some numbers to show how successful they were. For example, if an email campaign got more people to buy a product, say that. Also talk about the strategies you built for these campaigns.

This will show companies that you can do more than just follow orders – you can make plans too. Make sure your goals are clear on your resume too. You want companies to know what kind of job you want next and what you hope to achieve in it.

Showcase your Marketing Skills Online

To join the ranks of a digital marketing manager, it is vital to show off your skills on the internet. You can start a blog or create engaging social media posts. These platforms let you display your SEO and SEM abilities.

Don’t forget about video marketing, which grabs people’s attention fast. Your online presence should be strong and engaging. This way, companies looking for digital marketing managers see what you can do before they meet you in person.

Apply to Open Positions

Start the search for open spots. Look for job ads that call for digital marketing managers. Jobs can be found on websites and in newspapers. Send your CV to these jobs. Keep an eye out for roles at firms you like.

Work Environment for Digital Marketing Managers

The work environment for digital marketing managers can vary widely, from traditional on-site roles in a company office to remote positions that offer flexibility. Their scope of collaboration or independent work further differs when working in-house versus an agency setting.

In-House vs. Agency

Choosing between in-house marketing teams and digital marketing agencies can be tough. Both offer good points. In-house teams give more control over all your marketing work. You can watch them closely as they work on your projects to reach your goals.

On the other side, marketing agencies have special know-how and tools that are not always available in-house. These experts can often put a plan into action fast and change it quickly when needed.

Remote vs. On-Site

Some digital marketing managers work on-site, others do it remotely. The choice depends on the company and the worker’s needs. On-site work lets managers be part of daily office life.

They can talk face-to-face with their team. But remote work is also common in this field. This kind of virtual work gives more flexibility. It even allows for distance work or being a digital nomad.

Both ways have good points and bad points that can change how the job is done.

Collaborative vs. Independent Work

A Digital Marketing Manager can work in a team or alone. In teamwork, they share ideas and tasks with others. They use tools like video calls to talk about work. Their joint effort helps them make better plans and ads.

But sometimes, they may need to do jobs on their own too. This is called independent work. It needs focus and trust in one’s skills. Both kinds of work have their place in digital marketing.

Example Job Description for a Digital Marketing Manager

In this role, the Digital Marketing Manager is tasked with developing, implementing and managing marketing campaigns that promote a company’s brand, products, or services, enhancing the brand’s online presence and driving website traffic to increase sales.

Essential qualifications include proficiency in major digital marketing tools and platforms, understanding SEO/SEM strategies, email marketing experience along with strong leadership skills for coordinating cross-departmental teams.

Overview of Responsibilities

A digital marketing manager has many jobs. They set up long and short term plans for digital marketing campaigns. They also guide workers, check their work and help them do better.

The manager looks at data, finds what is new in the market, and makes sure ads are made right. They take charge of all online content – social media posts, emails and more. It’s a big job to manage all parts of a company’s online image.

Required Qualifications and Skills

A Digital Marketing Manager needs some special skills and qualifications. A BS/MS degree in marketing or a field close to it is key. They must have experience working with digital marketing.

This means being good at managing SEO/SEM, database, email, social media, and display ads.

Being creative helps a lot too. Skills like thinking out of the box can set one apart from the crowd. Knowing how to edit photos and videos is also very useful. Five years of experience managing digital campaigns is pretty much expected for this job role.

And yes, being great with social platforms and up-to-date with new trends in digital marketing will help a ton.

Exploring related careers to a Digital Marketing Manager can provide alternative paths and options, including roles such as a Digital Marketing Analyst, Social Media Manager, or an SEO Specialist, each offering unique responsibilities within the digital marketing sphere.

Digital Marketing Analyst

A digital marketing analyst is a key teammate in the field of digital marketing. They use research and analysis to track what’s new in online marketing. With their sharp eye for trends, they know how well a campaign is doing.

They play with web data, social talk, and shifts in the digital market world. Their goal is to make sure your company’s efforts pay off big time. Using tools like statistical tests lets them see how their strategies are working out.

In turn, this guides future steps for your team’s projects.

Social Media Manager

A social media manager plays a key job in growing your brand on the web. They make and carry out social media marketing plans. Brands see them as very important. The role needs a degree in marketing, public relations, or something like it.

These managers should write well and know about many kinds of social media platforms, ways to get data from them, and what’s new in the field. This type of job is part of the “Advertising, Promotions, and Marketing Manager” sector in business.

So if you want your brand to be seen more online, think about hiring a social media manager.

SEO Specialist

An SEO specialist is an expert in making websites show up at the top of online searches. Their job includes finding trends, using data, and picking the best words to use on a website.

They help boost online visits by making sure a company’s site ranks high when people search for certain keywords. This is key because having more visitors can often lead to more sales or customers for a business.

Positions in this field are rising with over 10,300 jobs now ready to be filled. It has been said that skills in SEO are most wanted out of all other digital marketing areas.

Key Takeaways

In this section, readers will discover significant points about the digital marketing manager role – from its responsibilities and steps to becoming one to salary expectations and alternative career paths in the field.

This comprehensive overview provides essential insights into understanding what it means to be a successful digital marketing manager in today’s online business world.

Understanding the Role and Responsibilities of a Digital Marketing Manager

A digital marketing manager has many tasks. They keep up the online look and sale of a brand. One big job they do is making plans for online marketing. These plans come from data about who likes what, the way things sell, and what a company wants to do.

Digital marketing managers have to think in smart ways. They must know how to study facts and figures. A lot of their work is on social media too. Their goal is always to make sure their marketing efforts go well from start to finish.

Steps to Becoming One

First, earn a bachelor’s degree in marketing or digital media. Next, you need real work experience. Start with roles such as a marketing assistant. As you learn, gain technical skills in SEO and PPC advertising.

You should also study data analysis and content creation practices. Then get certified to show your new skills to your target audience of employers. Fix up your resume then flaunt your skills online. Lastly, apply for open jobs as a digital marketing manager.

Salary and Job Outlook

Digital marketing managers earn good money. They make between $65,979 and $121,701 each year. Some who are just starting out might get a base pay of $24,500. But those with more skills and experience can make up to $123,500. The highest earners can even bring in over $200,000 a year.

As for the job outlook, it is very good with many chances for work in the future.

Jobs like a digital marketing analyst, social media manager, and SEO specialist are close to the role of a digital marketing manager. You could also think about roles like influencer marketing manager, UX designer, or email marketing specialist.

These jobs need skills in areas such as content marketing, search engine optimization (SEO), and market research. All these careers link with the world of public relations (PR).

Core Responsibilities in Digital Marketing

As a digital marketing manager, you oversee a wide array of critical responsibilities to drive business growth through online channels. Some of the most pivotal include:

  • Developing data-driven digital marketing strategies aligned with company goals
  • Managing digital advertising campaigns across channels like paid search, social media, and display ads
  • Conducting market research to identify trends and inform campaign development
  • Optimizing website SEO through ongoing analysis using web analytics tools
  • Tracking campaign performance using key performance indicators and data analytics
  • Leading a team of digital marketing specialists to execute strategies across channels
  • Managing campaign budgets and allocating resources effectively
  • Staying on top of the latest digital trends and emerging tactics to incorporate into plans
  • Collaborating cross-functionally to integrate digital with traditional marketing

Success requires an eye for leveraging analytics, utilizing new technologies, and translating research into high-performing omnichannel campaigns. With strategic vision and hands-on execution, digital marketers elevate their brand’s presence amid intense online competition.

Frequently Asked Questions about What is a Digital Marketing Manager?

1. What Does a Digital Marketing Manager Do?

A Digital Marketing Manager plans, creates, and manages marketing campaigns over digital channels to promote a company’s products or services.

2. Do I Need Special Skills to Be a Digital Marketing Manager?

Yes, you need skills like understanding digital media platforms, creativity for designing campaigns, data analysis for making decisions, and good communication for team coordination.

3. Can I Become a Digital Marketing Manager Straight Out of School?

While education is important, most Digital Marketing Managers also have job experience in advertising or marketing before taking up this role.

4. How Much Does a Digital Marketing Manager Make Per Year?

The salary of a Digital Marketing Manager varies according to location and experience but generally ranges between $60k to $120k per year.

5. Why are Companies Hiring More Digital Marketing Managers Now?

Since more people use the internet daily, companies hire digital marketing managers to reach these online users effectively with promotional messages.

Conclusion and Summary of What is a Digital Marketing Manager?

A Digital Marketing Manager plays a pivotal role in strategically guiding a brand’s online presence and digital advertising efforts. With analytical acumen, creative flair, and technological savvy, they elevate marketing through data-driven campaigns across channels.

While overseeing a team and managing budgets, these professionals stay attuned to digital developments and trends. Their leadership optimizes website experiences, enlivens social media, and sharpens paid ad outreach.

Becoming a digital marketing manager requires strategic vision paired with hands-on expertise. A mix of marketing education, niche skills, and real world experience equips these managers to thrive. Though demanding, their multifaceted work enables brands to engage audiences and achieve business growth in the digital sphere.

Marty Stewart