Outsourced vs. Freelance Content Strategist

Whether to go for in-house content creation or outsource it? You’re not alone, many companies grapple with the same question. This article demystifies this dilemma by discussing the pros and cons of outsourcing to freelancers versus maintaining an in-house team.

Table of Contents

Key Takeaways of Outsourced Content Strategist

  • Outsourcing content lets your company work faster. You get good, steady content from skilled writers.
  • Having in-house teams make the content can be better for control and teamwork. These teams know your brand and goals well.
  • The cost of outsourcing depends on who you hire: a freelance writer or an agency. They give different services based on what you need.
  • SEO is important when choosing a way to create your content. Both outsourced and in – house ways have their own effects on SEO results.
  • Clear talk with outsiders can help both sides understand each other’s needs better. It also makes sure that things stay within budget.

Understanding Content Strategy and Creation

Content strategy goes beyond crafting engaging articles, it involves planning, development and management of content in written or digital form. Outsourced content creation relies on hiring external experts or agencies for this task while in-house creation is managed by employees within the company.

Both options have their own merits and cater to different business needs and strategies.

What is Content Outsourcing?

Content outsourcing means hiring others to make content. This can be freelancers or agencies skilled at making content. They are not part of the firm but work on tasks given by the firm.

Using this way, firms have a steady flow of high-quality, error-free writing. This option helps save money as it costs less than having writers in the firm full-time. Firms use content outsourcing so they can still compete with big rivals without spending too much money.

What is In-house Content Creation?

In-house content creation is when a company uses its own staff to make content. This team can be made up of workers who already work at the company or new people hired for this job.

This way, the company has full control over what gets made and how it tells its story. It makes sure that all parts of the business are in line with each other.

This type of content strategy lets a firm use its own knowledge and skills. In-house teams usually know their brand well since they are part of it every day. They also work closely with other areas in the firm like sales, marketing, and customer service which helps them create fitting and useful content that aligns with what these groups need.

Benefits of Outsourcing Content Creation

Outsourcing content creation offers numerous benefits, such as improved efficiency in operations. With expert writers handling your content needs, you free up time to focus on core business functions.

It’s also a cost-effective option due to the elimination of overhead costs associated with recruiting, training and maintaining an in-house team. Outsourcing provides access to top-tier talent and specialists who bring their diverse expertise into crafting high-quality content for your brand.

Improved Efficiency

Outsourcing content creation can make your company work better and faster. It lets you take a step back from tasks like writing blogs or managing social media. This gives your team more time to focus on big ideas and ways to grow your business.

Content partners do the hard work for you, which saves you time and energy. They also provide constant high-quality content, so there’s no slow down in what goes out to your customers.

Greater Access to Expertise

Outsourcing content creation opens the door to skilled writers and industry experts. These creative professionals bring valuable insight from their field of work. They know what works in the digital world and what doesn’t.

Content strategists, brand consultants, and content management teams can help your business grow fast. With their help, your company gets the best ideas for marketing campaigns. This is a key reason why many firms go for outsourced work over in-house tasks.


Outsourcing content creation helps you save money. You pay freelancers or content services only when you need them. This is a great way to avoid spending too much on full-time staff.

Also, there’s no need for extra costs like hiring and training new employees.

You also don’t have to worry about managing an in-house team all the time. This means you can use your time and money for other things that help your business grow. In the end, outsourcing is a cost-effective choice that saves both time and money.

Potential Impact of Outsourcing on SEO

When outsourcing content creation, a critical factor to consider is the potential impact on your Search Engine Optimization (SEO). Outsourcing may pose challenges in maintaining brand voice and messaging consistency.

It’s also essential to ensure that outsourced content meets quality standards, as low-quality or irrelevant content can negatively affect SEO performance.

Maintaining Brand Voice and Messaging

Keeping your brand’s voice in check is key when you outsource content. Your brand voice shows who you are to the world. It sets you apart from others. If not done right, outsourcing can change this voice.

You need content creators that understand your style and tone. They must follow your messaging guidelines too. This helps protect your brand identity and keep a handle on quality. Without it, there might be a drop in subject matter expertise, damaging for SEO impact.

Ensuring Quality Content

Quality content is key in SEO. You get this when you outsource. Your search engine rankings go up when your content is good. This happens because outsourced teams know what they are doing.

They create engaging, relevant content all the time. This keeps your brand voice strong and clear.

Advantages of In-House Content Creation

When content creation is handled in-house, the team enjoys a deeper and more intuitive understanding of the brand message. The organization exercises greater control over the creation process, fostering an environment for stringent quality checks.

A high level of availability allows for seamless collaboration among all stakeholders involved in content planning and execution. This direct involvement often translates into content that is tightly aligned with company values and objectives.

Better Understanding of Brand

Making your content in-house can give you a deep feel for your brand. This is because the people who work for your company know it well. They live the company culture every day. This gives them lots of insight into what makes the business unique.

So, they can make sure this shines through in all the content they write. This helps build strong brand identity and awareness among customers.

More Control Over Content

Having in-house content creation lets companies have more control. They can manage writers and resources better. The team will know the brand guidelines well. This means they can make sure all content fits with these rules.

Companies can also check on the quality of work in real time. If something is not right, they can fix it fast. There is no waiting or guesswork about how the final piece will look like because teams are working together under one roof.

Greater Availability for Collaboration

Having an in-house team means more chances to work together. Your team members can give quick feedback on the content. This way, they make it better step by step. Different people in your team will have different ideas.

When many ideas come together, you get new and creative content. The talks between all teams help run things smoothly. Also, when everyone feels a part of the work, they take pride in what they do.

How to Outsource Content Creation

The process of outsourcing content creation involves finding a trusted partner, establishing clear lines of communication, and setting a realistic budget.

Finding the Right Content Partner

Picking the best content partner is key. It needs thought and care. You need to look at your budget and needs. Marketing agencies are one choice for this work. They can help with a lot of things, not just writing.

Freelancers are another choice for content work. They can give you fresh ideas and new ways of looking at things.

Establishing Clear Communication and Expectations

Good talk is key when you hire an outside writer. You need to tell them exactly what you want. They can’t read your mind. Be clear about the job. Set clear goals for cost and time too.

Freelance writers like this a lot. It helps them do good work on time and lets them know how much they will get paid.

Setting a Budget

You need to set a budget before you start outsourcing content creation. This action helps keep costs under control. The first step is to understand your business needs. Then, think about how much money you can spend on content creation each month.

Costs will change based on the type of content and the amount of work needed. Look at different pricing options from freelancers or agencies as well. Keep in mind that cheaper services might not mean better results. It’s good to find a balance between quality and cost.

Comparison: Agency vs. Freelance Content Strategist

When deciding between an agency or a freelance content strategist, consider several factors including cost, time efficiency, flexibility in terms of workload and deadlines, the range and variety of services they offer, niche expertise based on the unique needs of your business, infrastructure for larger projects and quality control mechanisms.


Hiring an agency costs more than hiring a freelancer. Small teams may pay over $100,000 just to set up their own content team. Freelancers might seem cheaper but managing them also has some cost.

It’s best to weigh the real costs of having in-house writers and outsourcing before making your choice.


A content agency is often thorough. They need more time to do the job right. But, they can also free up your time. On the other hand, a freelancer might finish smaller jobs faster.

Both options have their strengths in terms of project timelines and efficiency.


Freelance writers have the edge in offering more flexibility. They are free to work at any time and from anywhere. This makes them good for tasks with tight deadlines or specific timing needs.

On the other hand, agencies stick to a fixed schedule and location. So they might not fit all your content needs on time. But, they do offer stable services and can handle big tasks better than freelancers.

Breadth of Services

An agency has a wide range of services. They can plan, create, and check your content. They can also help you with content strategy and marketing outcomes. This is due to their large team and good resources.

In contrast, freelance content creators may only offer a few services.

On the other hand, freelancers often have niche expertise. They are very good at one or two things rather than many things like an agency. Still, both options can meet your needs depending on what you want for your company’s content strategy.

Niche Expertise

Agencies offer niche expertise. They have a full team of professionals with different skills. These teams can handle all parts of your content needs. You get a writer, an editor, and even an SEO expert from one place.

On the other side, freelancers are often skilled in one area only. So you might need more than one freelancer to cover every part of your project’s needs. Agencies also bring more minds to the table for brainstorming ideas, which means better versatility for your company’s brand message.


Agencies have big teams. They work in offices with the best tools and services. Freelancers often work from home. They may not have the same level of resources or support systems. This can affect their work speed and quality.

If your company needs lots of content fast, an agency might be better. But if you want a more personal touch, a freelancer could be right for you.

Quality Control

Quality control is a key part of hiring an agency or freelancer. Agencies often cost more than freelancers. One reason for this is they place a high value on quality control. They can manage risks better too.

Quality guarantees are common when you find help in top-tier marketplaces. This makes agencies good for big projects, as they have teams with many skills. Be sure to choose what suits your needs best.

When to Consider Outsourcing or Insourcing

This section discusses determining the right time for businesses to consider either outsourcing or insourcing, by assessing various factors and identifying business needs. Keep reading to discover insights that will guide this vital decision-making process and help enhance your content strategy effectively.

Factors to Consider for Each Option

Choosing between in-house and outsourced content strategists can be tough. Cost may sway you towards outsourcing, but it’s not just about the money. It is also about time. Building a team takes effort and patience.

On the other hand, working with an outside expert saves time but demands clear communication.

Look at your resources and technology next. Do you have what it needs to guide a team in-house? If yes, insourcing might be best for you. You will need good tools to keep track of freelancers if you decide on outsourcing though.

Understanding industry trends is important too before making your choice. An external firm might have broad knowledge of industry movement which can help your business grow more quickly than an in-house team would.

Finally, consider who knows more about your field: the firm or your own people? The right choice lies where better expertise sits.

Identifying the Needs of your Business

Knowing your business needs is key. You must check what tasks your team can do well. Look at industry trends too. Sometimes, it’s good to give tasks to a third party or outsourcing company.

Other times, it’s best to use internal resources only. There are pros and cons for each way. Make sure you weigh these before making a choice.

Risks and Limitations of Outsourcing and Insourcing

Outsourcing and insourcing each have their challenges, from communication issues to potential conflicts of interest. Diving deeper into these risks can help businesses make an informed decision on their content strategy needs.

Communication and Coordination Challenges

Communication problems often happen in outsourcing. Language barriers, cultural differences, and time zone issues can get in the way. This makes talking to external vendors or offshore teams hard.

Both insourcing and outsourcing face these challenges.

Coordination is also a big issue when you deal with external resources. All team members need to work well together for good results. But this might not be easy when your team is spread across many places and cultures.

Potential for Conflicts of Interest

Conflicts of interest may arise in outsourcing or insourcing. This risk is often higher when hiring freelance content strategists. These conflicts could hurt your creation plans. For example, a freelancer might work for you and your rival at the same time.

Outsourcing helps spread these risks while insourcing focuses them within your company. Thus, care must be taken to choose what best suits your needs.

Finding the Right Fit

Choosing the perfect match is not always easy. This rule applies when picking between outsourced and freelance content strategists. Each one has its own risks and limits. Picking the wrong fit can hurt your brand image, cause delays, or even lead to extra costs.

So, it’s key to weigh up all elements before making a choice. Know what your company needs first then choose whether to outsource or hire a freelancer.

The Value of Outsourcing Content Creation

Many businesses find great value in outsourcing content creation to external teams. This strategy provides significant benefits including:

  • Access to specialized expertise – Outsourced writers often have niche industry knowledge your internal team may lack. This lends fresh perspective to shape your content marketing strategy.
  • Faster content production – Working with professional writers expedites the creation process compared to relying solely on in-house staff.
  • Cost savings – Outsourcing content writing reduces expenses associated with hiring, training and managing full-time content marketers.
  • Flexible scaling – You can easily scale content volume up or down as needed when outsourcing to content agencies or freelancers.
  • Wider reach – Experienced outsourced teams understand how to craft engaging content optimized for search engines, enabling wider visibility.

While an internal team brings deep brand knowledge, even the best writers benefit from an outside look. Outsourcing provides new ideas and angles tailored to your target audience and marketing goals. No matter the size of your marketing budget, injecting outsourced expertise into your content marketing efforts can pay dividends.

Frequently Asked Questions about Outsourced Content Strategist

1. What is an Outsourced Content Strategist?

An outsourced content strategist is a professional you hire from a company to help plan and manage your content.

2. What Does a Freelance Content Strategist Do?

A freelance content strategist works independently to help businesses plan, create, and share their content.

3. Are there Differences Between an Outsourced and Freelance Content Strategist?

Yes, the main difference is that an outsourced strategist works for a company while a freelancer works alone or as part of your team.

4. Which One Should I Choose: An Outsourced or Freelance Content Strategist?

The best choice depends on your needs. Companies often offer more resources while freelancers can give more personalized service.

5. Is it Costly to Hire Either An Outsourced or Freelance Content Strategist?

The cost can vary based on what services you need, the expertise of the professional, and whether they’re part of a company or working freelance.

Conclusion and Summary of Outsourced vs. Freelance Content Strategist

The choice between outsourcing or keeping content creation in-house poses unique trade-offs for brands. While an internal team brings deeper knowledge of the brand, outsourcing opens access to fresh perspectives and specialized expertise that can elevate content marketing.

Ultimately, the right strategic fit will align with your budget, resources, capabilities and goals. Outsourcing provides efficiency, flexibility and niche skills difficult to attain in-house. But an internal content team allows tighter control and oversight in crafting your brand narrative.

By weighing factors like cost, scalability and niche knowledge, you can determine the best content creation approach. Blending outsourced support and in-house efforts may yield an optimal balance. With the right model, you equip your marketing machine to engage audiences and drive results through compelling content experiences.

Marty Stewart