Content Writer: How to Find and Hire the Best

Finding the right content writer for your business can be a daunting task. With a vast pool of talent, determining who best fits your needs and goals requires careful consideration.

This article provides step by step guidance on how to navigate through the hiring process and find an ideal content writer who aligns with your vision.

Key Takeaways of Content Writer How to Find and Hire the Best

  • Know what kind of content your business needs. That helps to hire the right writer.
  • There are three types of writers: freelance, in-house, and agency. Each has pros and cons.
  • Check how much you can pay before hiring a writer. Balance cost and skill for best results.
  • Look at a writer’s work samples and past jobs to know their skills better. See if they have good industry knowledge too.
  • Use networking events, friends advice, freelancing sites or company directories to find good content writers.
  • Give clear rules to the hired writer so your team works well together.
  • Keep open talks with your chosen content writer about tasks and feedback on their work. This will boost mutual trust.

Defining Your Content Needs and Goals

First, you must know what kind of content you need. Think about your business goals. You might want blog posts, social media updates or product descriptions. These are your content needs.

Then think about your content goals. Maybe you want more web traffic or better search rankings or perhaps to build a strong brand image. Know these things before hiring a writer for the best results.

Reviewing writing samples and portfolios from writers can help you choose the right one for your job. By doing this, it will be easier to find the perfect fit for your business’s unique needs and aims.

Types of Content Writers

There are three main types of content writers that businesses can consider hiring for their needs freelance, in-house, and agency writers. Freelance writers operate independently, offering flexibility and versatility across various content areas.

In contrast, an in-house writer is a salaried employee who typically has a deeper understanding of the company’s brand voice and goals. Lastly, businesses can opt to hire through an agency, providing access to a pool of professional writers with distinct skill sets under one roof.


Freelance writers are a good pick for content creation. Companies hire them for the project or pay regular fees for their work. This is a simple way to find writers for websites and blog posts.

Online sites help in the search for freelance talent.

There are many types of writing done by freelancers. Writers have different skills and specialize in varied areas. For instance, some write only about pets while others might focus on tech items.

It’s key to select someone with the right hard and soft skills from this wide range of online choices.


In-house content writers work full time for one company. They know the firm well and write only for it. This helps them create content that fits the business perfectly. Yet, companies must do their part too.

The hiring process should spot hard skills like writing and research, as well as soft skills like teamwork. Full-time writers can be a big boon if they are good at what they do. They bring pros like deep knowledge of your firm and hands-on help anytime you need it.

But there can be cons too such as high cost or limited ideas since they focus on just one industry or area.


An agency has many content writers. They know a lot about writing. They can write for any business. You may want to hire an agency if you need a lot of content. This is good because they are fast and do high quality work.

But, an agency may cost more than other types of writers.

Identifying Your Budget

Knowing what you can spend is key. Look at your cash and set a limit for hiring writers. This will help keep costs down and make sure you hire right. Try to find a balance between the cost of the writer and their skills.

Not all high-cost writers are good, and not all low-cost ones are bad.

The type of content you need can change how much money you need to spend. If you just want simple blog posts, then a less skilled writer may do fine. But if your needs are complex, such as research heavy articles or SEO keyword analysis tools, then it’s wise to go with more experienced writers who might charge higher rates.

Keep in mind that cutting corners on budget could end up costing more in the long run if quality isn’t achieved straight away due to revisions or rewrites needed.

It’s crucial not only for businesses running on a limited budget but also those looking for cost effective content creation solutions without compromising on value delivered by professional SEO content writers.

How to Evaluate Content Writers

Start by examining their published work and writing samples to get a sense of style and proficiency. Consider their work experience, looking for roles that align with your content needs.

Evaluate the writer’s communication skills, as clear articulation is crucial in content creation. Assess their industry knowledge; they should be well-versed in your field or willing to conduct thorough research.

Check for references and certifications which can lend credibility to the writer’s expertise.

Published work and writing samples

Content writers should have a strong portfolio. This might include blog posts, articles, or other written pieces. Look at their published work and writing samples. These help you see their word processing skills and subject matter expertise.

Work experience

Work experience matters in hiring a content writer. Look at the writer’s past jobs for insight into their writing skills and industry knowledge. A great place to start is their portfolio.

It shows you what they have done in the field. You can check it to see if they’ve worked in your niche before. If so, that’s a plus! Their background will tell you if they are right for the job or not.

Communication skills

Good communication skills make a great content writer. They should know how to use words well. With good verbal and written skills, they can share ideas clearly. Good writers also work well with teams.

They listen to others and respect their ideas. Their messages are easy for everyone to get because they are clear and aimed at the right people. When they talk or write, it is done in a way that shows respect and care for detail.

These skills let them show their thought process and knowledge in writing that speaks to your business goals.

Industry knowledge

Good content writers need a strong understanding of the field. This means they are familiar with the words and ideas people use in your industry. They can talk about hard topics as if they were easy.

This skill is called “industry knowledge“. It shows their capability and proficiency in your field.

A writer’s portfolio will give you clues about their industry knowledge. Look for proof of research skills or signs that they keep up with new trends in your field. Enthusiasm is also a good sign, as it suggests a love for learning more about what you do.

Lastly, references from past jobs shed light on how well the writer knows other fields too.

Research skills

Good content writers have strong research skills. They can find and use information to make their work better. They know how to check facts, think about things deeply and solve problems.

These skills help them to gather data and put it together in a way that makes sense. If they are good at this, they can write well rounded articles or blogs that grab people’s attention.

Time management is also important when doing research because deadlines must be met. Strong SEO knowledge combined with solid research skills ensures the creation of quality content which improves your company’s online visibility.

References and certifications

Check the writer’s references and certifications. This gives an idea of their skills. Good writers often have happy clients who will give good feedback. They might also have content writing certificates.

Two top ones are the Google Data Analytics Professional Certificate and Professional Certified Marketer. These show they have learned a lot in their field. So, looking at both can help find the best writer for your company needs.

Where to Hire Content Writers

Expanding your search to various platforms can enhance your chances of finding quality content writers. Utilize networking events and professional connections for potential recommendations.

Use freelance platforms that feature a vast array of talented writers with diverse skill sets. Business directories or dedicated resource sites also offer listings of experienced professionals in the field of content writing.


Networking plays a vital role in finding a good content writer. Events such as writing seminars and professional development workshops are great places to meet skilled writers. At these gatherings, companies can see writers present their skills and give pitches.

Online platforms also help to connect companies with freelance writers. Sites like LinkedIn have many professionals ready for hire. Websites designed for freelancing jobs offer more options too.

Networking helps you reach many potential hires at once, making it an effective tool in your search.


Ask people in your network for advice. They can guide you to good content writers. Job boards are also a good place to find writers. You can look on sites like Upwork, Indeed and Glassdoor too.

LinkedIn is another top spot where you can find lots of freelance writers, editors, and other content creators ready to work with you!

Freelance platforms

Freelance platforms connect companies with top content writers. Sites like Upwork, Fiverr, and Freelancer have lots of content creators ready to help your company. You can pick a writer based on their pay rate and reviews.

This makes it easy for you to find the best fit for your needs. These platforms let your business tap into the gig economy and find great remote workers fast. So go check out these online marketplaces today.

Business directories or resource sites

To hire the best content writer, look at business directories and resource sites. Here you can find many top-rated SEO agencies and freelance writers. Websites like Upwork, Fiverr, or even Craigslist offer a huge pool of freelancers with varied skill levels and experience.

You can also seek out specific platforms for hiring writers such as content marketing platforms or freelance writing platforms. These places give a clear picture of each writer’s abilities by showcasing their work samples and ratings from previous clients.

Establishing Clear Expectations and Guidelines

Clear rules make a good work team. You want your content to match your goals. For this, the writer needs to know what you expect from them. Your guidelines should point out who will read the content.

The right words and style depend on knowing the target audience.

You also need a writer who knows SEO well. Good use of SEO helps people find your content on search engines. With clear expectations, all work is easier and faster. It lowers chances of mistakes or confusion too.

Managing and Communicating with Your Writer

Once you’ve hired the right content writer, it’s crucial to establish an effective communication and management system. Start by implementing a thorough onboarding process that acquaints your writer with your business practices, goals, and brand voice.

Provide clear instructions for tasks and deliver constructive feedback regularly to aid their growth and ensure content quality. Employ data monitoring tools to track the performance of published content against marketing objectives, adjusting strategies as needed.

Maintaining open lines of communication fosters trust, encourages creativity, and allows for prompt resolution of potential issues along the way.

Creating an onboarding process

A good onboarding process is key to managing and communicating with your new writer. It helps make sure they fit well with the company. You first need to take time for an interview and selection.

This lets you see if the writer understands what you want. Next, have a clear plan for their first few days or weeks. This may include editing and proofreading tasks to check their skills.

Make sure to keep talking with your writer this time too. The goal is open, two way talk that helps both sides work together better.

Providing feedback and clear tasks

Good talk is key when you work with a writer. You need to tell your writer what you want. This is called setting clear tasks. Make sure the writer knows what they need to do. The job should be crystal clear.

Yet, talking does not stop after giving tasks. Feedback or comments on the writer’s work are also important parts of talk. This helps the writer make the content better next time round.

So, keep talking and telling your ideas for top quality content.

Monitoring data

Checking the data is key in writer management. You must track and evaluate your writer’s work. This helps see if goals are met. It also shows where changes may be needed for better results.

Data analysis can point to many things. It might show you need to give clear tasks or more feedback to your writer. Use monitoring tools to help with this task. This way, you ensure the quality of content stays high.

Avoiding Common Hiring Mistakes

Avoiding common hiring mistakes is an essential step in finding the best content writer; hence, it’s crucial to steer clear from pitfalls like relying too heavily on artificial intelligence, excluding potential candidates based on trivial factors, falling for lofty promises that are impossible to achieve and ignoring red flags such as poor communication skills and visible grammar errors in resumes.

Content mills

Content mills often cause problems. They pay writers very little. Hiring a writer just because they cost less can be risky. You may end up with work that is not good quality. To find the best content creators, don’t fall into the trap of using content mills.

Low rates do not mean high quality. Good writing skills and fair compensation rates are key when hiring a writer for your company’s needs.

Relying on artificial intelligence (AI)

Using AI to hire a content writer can seem smart. After all, it can make the process fast and save money. But be careful! There are risks too. Sometimes, AI tools might not pick the right people for your job.

They may even miss out on good writers because of this flaw in their system. Amazon once tried an AI hiring tool but had to stop using it due to bias issues. So, while technology is great, it does not always give perfect results especially for complex tasks like finding the best person for a writing job.

Excluding potential candidates

Some companies make a mistake by leaving out hopeful candidates too soon. This is not an effective hiring practice. Every person who shows interest in the job deserves to be seen and heard.

If you rush, you might miss out on a great writer.

Also, do not judge based only on what you find on social media profiles of job seekers. It won’t give a full picture about them. Instead, put extra time into vetting and background checks of all potential hires.

A phone interview can also help get better insights about their skills and experience.

Falling for lofty promises

Lofty promises can be enticing. They may make a candidate seem perfect for the job. But not all that glitters is gold. Companies should watch out for candidates who make big promises without proof to back them up.

It’s vital to check if they can really do what they say. Words are easy, but doing the work isn’t always so simple. A wrong hire because of false promises will cost both time and money.

Firms must stay sharp and thoughtful during hiring.

Poor communication and grammar errors in resumes

Hiring mistakes often happen when resumes show poor language skills. Misspellings and grammar issues can turn off hiring managers. These flaws point to bad communication, lack of care, and no eye for detail.

Also, a resume with many writing errors may mean the person is not worked up about the job. It’s like they don’t have enough work history! So, always check resumes closely. Look out for language errors or signs of weak editing efforts.

This will help you hire the best content writer around.

Finding and Managing Writers for Your Business

Hiring the right freelance content writer or content writing agency to write articles and other content is crucial, but effectively managing professional writers once they are on board is equally important.

As a business owner, you need creative writing talent that aligns with your brand voice and writing style. When hiring content writers, look for demonstrated skills in creative writing and an ability to adapt their writing style for your needs.

Examine a writer’s portfolio to assess their writing process and range. A dedicated account manager at a content marketing agency can provide samples of their best writers work.

Compare in-house writers on staff versus contracting freelance content writers for flexibility. Weigh the benefits of deep institutional knowledge versus access to diverse voices.

Communicate about your content strategy and goals. Provide writing guidelines and parameters for deliverables like blog posts, landing pages, and social media posts. Supply outlines, draft frameworks, or templates to guide the writing process.

Schedule regular check-ins for feedback. Be clear about how many revisions or edits are included. Maintain open lines of communication to get high quality content that hits the mark.

Develop an editorial calendar to align writing tasks with broader initiatives. Track and monitor content performance using analytics. Refine based on what resonates best with your audience.

To build a team, post jobs to online job boards or niche sites. List must have writing skills, topics of expertise, and soft skills in the job description.

Vet candidates thoroughly based on portfolios and writing samples. Hire those that best understand your brand voice and can deliver high quality writing. Brief new hires on guidelines, strategy, and expectations.

Manage your team of professional content writers by providing ongoing training. Set clear expectations and deadlines. Give regular feedback to help writers improve and stay aligned with evolving content needs.

Retain top talent by offering opportunities to grow and learn. Foster collaboration and idea-sharing. Let great writing drive results and lift your content above the rest.

Frequently Asked Questions about Content Writer How to Find and Hire the Best

1. What does a Content Writer do?

A content writer creates written material for websites, blogs, and other media.

2. How can I Find the Best Content Writer?

You can find the best content writer by looking at their past work, asking for references, and testing their skills with a small project.

3. Can I Hire More than One Content Writer for my Project?

Yes, you can hire as many writers as needed to complete your project successfully.

4. Is it Important to Hire a Native English Speaker as a Content Writer?

While not essential, hiring a native English speaker may ensure better grammar and understanding of cultural nuances in your writings.

5. How Much Does it Cost to Hire a Good Content Writer?

The cost varies based on experience of the writer and complexity of your project.

Conclusion and Summary of Content Writer How to Find and Hire the Best

In the end, finding and hiring a great content writer is a key step for your business. It needs time and attention. You have to look at their skills, passion, deadlines and costs. This will help you get the best fit for your content needs.

Hiring a skilled content writer is a crucial investment for any business. With the right person on board, you gain access to an arsenal of valuable content that engages customers and fuels growth.

This process requires careful consideration. Begin by outlining your content needs and goals. Search for writers with proven skills in these areas, like SEO-focused articles or social media posts.

Vet candidates thoroughly by reviewing portfolios, past work, and client feedback. Check that their brand voice and niche expertise aligns. Onboard new hires with guidelines and content strategies so you are on the same page.

Manage writers by providing regular feedback and constructive critique. Set clear expectations for tasks, deadlines, and quality standards. Maintain open communication channels to foster collaboration.

Track content performance with analytics and refine based on what best resonates with your audience. Optimize around successful formats and themes. Keep writers trained on evolving best practices.

An investment in the right writing talent is an investment in your brand. With compelling, high-quality content, you attract and engage more customers. Great writing supports great marketing.

Marty Stewart