Doctor Marketing, MD™ is a strategic Demand Recovery™ partner for multi-location healthcare and medical organizations. We diagnose why existing patient demand is captured unevenly across locations and build the infrastructure to correct it.
The Company
Despite the name, this is not an agency practice. Doctor Marketing, MD™ operates as a strategic partner to C-suite leadership at healthcare and medical organizations running 10 to 100 or more locations, providing decision-grade insight into where patient demand goes before it reaches their facilities and what it takes to recover it.
Our work sits at the intersection of healthcare operations and location-level demand intelligence. We identify structural patterns that cause patient volume to distribute unevenly across an organization’s footprint, quantify the recovery opportunity at each location, and either deliver the blueprint for internal execution or manage the recovery infrastructure directly.
We serve multi-location organizations across plastic surgery, aesthetics, MedSpa, dental and DSO, medical group, surgical center, hospital system, healthcare network, and PE-backed healthcare platform verticals.
The Discipline
Demand Recovery is the strategic discipline of identifying and recovering existing patient demand that is already present in the market but is not being captured consistently across all of an organization’s locations. It is not about generating new demand. It is about diagnosing why patients who are already actively seeking care end up at competitors instead of the organization’s own facilities.
Most multi-location healthcare and medical organizations have a demand distribution problem they cannot see from the executive level. A subset of locations capture demand effectively. Others underperform relative to their market opportunity. The variance is structural, not clinical. It traces back to gaps in discovery surface area, location-level conversion readiness, and authority signaling, three failure patterns that compound across locations and directly impact same-location patient volume, blended patient acquisition cost, and EBITDA performance.
Doctor Marketing, MD™ exists to close that gap.
Marty Stewart, Chief Strategy Officer
Marty Stewart is the Chief Strategy Officer of Doctor Marketing, MD™, where he leads demand recovery strategy for multi-location healthcare and medical organizations.
His work focuses on diagnosing why existing patient demand is captured unevenly across locations and building the infrastructure to correct it. Marty has worked with healthcare and medical organizations across plastic surgery, aesthetics, dental, MedSpa, and medical group verticals, identifying structural demand leakage patterns that directly impact same-location patient volume, acquisition economics, and EBITDA performance.
His approach operates at the intersection of healthcare operations and location-level demand intelligence, providing C-suite leadership with decision-grade insight into where patient demand goes before it reaches their facilities.
How We Engage
Our engagement model separates diagnosis from execution, giving leadership a clear decision point before any operational commitment is made.
We begin with the Demand Recovery Blueprint, a location-by-location diagnostic that maps demand capture performance across every facility, quantifies the recovery opportunity per location, and delivers a sequenced priority plan with operating model options. Organizations can execute internally, engage us for managed execution, or pursue a hybrid approach.
For organizations that choose managed execution, we implement the recovery infrastructure directly. We own outcomes. We report recovered cases. Reporting is tied to same-location patient volume and per-location economics, not activity metrics.
Request an Executive Briefing
Learn how we diagnose location-level demand leakage across multi-location healthcare and medical organizations and what recovery looks like for your specific portfolio.